Today, healthcare fundraising organizations are more important than they have ever been in the past. Given the damage that the coronavirus pandemic has caused to countless people all over the world, it is very important for nonprofit organizations to make sure they are fulfilling their healthcare missions.
At the same time, the coronavirus pandemic has also created an economic crisis on top of a public health one.
Therefore, nonprofit organizations might find that their donations are starting to dry up as many people have watched their budgets tighten. When it comes to medical fundraising ideas, there are a few key points that all nonprofit organizations should keep in mind.
1. Share Personal Stories from Patient Volunteers
One of the most important tips that all nonprofit organizations need to keep in mind is that they need to target the emotions of their donors. The good news for healthcare nonprofit organizations is that they have an easy way to do this.
Healthcare nonprofit organizations have helped countless patients pay for their medical care. Therefore, they need to show potential donors the impact of their donations. Healthcare charities need to keep in touch with the patients they help. Then, they should see if these patients would be willing to share their stories in front of potential donors. When donors realize who they are helping, they are able to put a face on the nonprofit organization. This makes the impact of their donation real and could encourage them to make a donation.
2. Hold a Virtual Auction
A great way to raise money during the coronavirus pandemic is to hold a virtual auction. Auctions are popular events for nonprofit organizations in all Industries. At the same time, it is challenging to hold an in-person auction right now given the coronavirus pandemic. The good news is that there is a way to hold auctions virtually.
When it comes to collecting donations from this auction, all nonprofit organizations need to make sure they have a reliable software platform that will make it easy for people to pay for their items. This software program should be able to accept credit cards, debit cards, bank transfers, PayPal, Apple Pay, and numerous other payment options. No charity wants to lose a potential donation purely because the donor could not find a way to give.
3. Engage Corporate Philanthropy Options Directly
Finally, healthcare charities also need to make sure that they are engaging with potential corporate philanthropy options directly. There are lots of businesses that are looking for ways to not only make an impact on their customers but also reduce their tax liabilities. One of the ways they can do this is by donating to charitable organizations.
Most large companies are going to have a philanthropic arm. Therefore, it is a good idea to reach out to these large departments and see if they would be willing to contribute to a healthcare charity. Given that the coronavirus pandemic has impacted their bottom line, they might be more willing to open up their department budgets to a healthcare nonprofit organization. Therefore, this is an opportunity that should not be overlooked.
Healthcare Nonprofit Organizations Are More Important Now Than Ever Before
These are just a few of the many ideas that healthcare nonprofit organizations can follow to make sure they maximize their revenue streams. It is important for all healthcare nonprofits to make sure they raise enough money to keep the lights on.
If there isn’t enough money coming in, then they are going to have a hard time making ends meet. This could cause underserved populations to go without essential healthcare resources. Healthcare charities need to think about putting these tips to use to try to make sure they maximize their fundraising opportunities during the pandemic.